Newstoday.com Web design community platform 2000–2006
Quoted from Alexander Chen: “In 2001, I created the audio brand for the web design community site Newstoday.com. The site founders Folkert Gorter and Jason Kristofer asked for a jingle with a ‘corporate wink.’ The final version was selected out of the first batch of options with no revisions:
During the dot-com boom, Newstoday.com became hugely popular among graphic and web designers, creating a niche, addicted community that visited daily. Gorter and Kristofer insisted that the audio play upon every visit, and never created cookies or a mute function. Despite protests, they were confident that it was an essential part of the experience.
One person recounted hearing other people humming the melody on the MUNI in San Francisco, acting like a calling card for web designers. Other people told embarrassing stories of the jingle inadvertently revealing their surfing habits at the office.”